{"product_id":"haku-melanofocus-iv-serum","title":"HAKU Melanofocus IV Brightening Serum 45g | Dual Whitening Actives | m-Tranexamic Acid + 4MSK | No.1 in Japan | Made by Shiseido","description":"\n\u003cp\u003eSelected in Tokyo.\u003c\/p\u003e\n\u003cp\u003eHAKU Melanofocus IV is Japan's best-selling whitening serum for 21 consecutive years — and for good reason. Two whitening actives work simultaneously at the source of pigmentation: m-Tranexamic Acid suppresses melanocyte activation, while 4MSK inhibits excess melanin production. A third active, Dipotassium Glycyrrhizate, calms inflammation to reduce the triggers that lead to new spots forming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy your skin will love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual whitening actives targeting pigmentation from two distinct pathways\u003c\/li\u003e\n\u003cli\u003em-Tranexamic Acid (m-Tranexamic Acid) — positively charged, suppresses melanocyte activation\u003c\/li\u003e\n\u003cli\u003e4MSK (4-Methoxysalicylate Potassium) — negatively charged, inhibits excess melanin synthesis\u003c\/li\u003e\n\u003cli\u003eDipotassium Glycyrrhizate calms inflammation and prevents new spot formation\u003c\/li\u003e\n\u003cli\u003eFragrance-free formula — suitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003eHAKU's signature stamp-pressing application technique for targeted spot care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e: 45g \/ 1 bottle\u003c\/p\u003e\n\u003cp\u003eNo.1 whitening serum in Japan for 21 years running. Winner of 174 best cosmetics awards. 4.4★ from 117+ verified buyers. Chosen, packed and shipped directly from Tokyo.\u003c\/p\u003e\n","brand":"Tokyo Plus","offers":[{"title":"45g","offer_id":44080570826795,"sku":"HAKU-MELANOFOCUS-IV-45G","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1468\/0107\/files\/ADVANCED_5-ALA_FORMULA_7_d093cdd7-5092-481a-90bc-9d5e07d670a7.png?v=1779116430","url":"https:\/\/tokyoplusbeauty.com\/products\/haku-melanofocus-iv-serum","provider":"Tokyo Plus","version":"1.0","type":"link"}